If your website careers page isn’t delivering quality applicants, perhaps it’s time to revisit the message there. Too many careers pages are little more than boasts about the company’s history of successes and platitudes like “our people are our greatest assets.”
Because all of the really great people who want to work are already working and/or could work anywhere they want, it’s imperative to give these folks concrete, compelling reasons to apply.
A couple of corporations that do a good job of this are Costco and McDonalds.
Costco tells potential applicants the reasons to apply are:
- Career growth
- Friendly and supportive work environment
- Stability
- A workplace focused on ethics and obeying the law
- Great benefits
McDonalds touts:
- Flexible schedules
- Benefits
- Career opportunities
How does your careers page measure up?
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