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A magnetic manager is someone who easily attracts and retains STAR* employees and one secret that separates them from other professionals is feedback (and not necessarily the glowing kind).

In 2014, Harvard Business Review contributors surveyed 900 employees to get their opinions on feedback. What they found was pretty remarkable: employees want to hear negative (“corrective”) feedback more than twice as much as they want to hear positive feedback. Unfortunately, most managers don’t like delivering what turns out to be highly sought after information.

Bottom Line: Your STAR employees want to get better. If you don’t tell them how, you set them up for frustration and/or failure.

(*STARS are: Self-motivated, Talented, Accountable, Responsible, and Stable.)

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