What’s the Answer Worth to You?

I was in a board meeting when a Sales Manager was asked the cost to procure each new account. Her answer was: “It depends. Do you want the $15,000 answer or the $5 answer?” She went on to explain that she could task her staff with compiling and analyzing all the detailed data for several weeks or she could give a rough estimate based summary reports filed monthly.

So, when you have a question, take a moment to consider how precise the answer needs to be and whether there may be an easier/cheaper/faster way to get the information you need.