Thinking you can cut costs and/or services to increase or maintain profitability is a common, but mistaken strategy. Yes, there probably is fat that can be trimmed and we need to look at every line item expense, but if you compromise the customer and/or employee experience, you threaten the viability of your business. Rather than cutting costs, look at the other side of the coin and ask: “How do we improve profits?” You’ll get an entirely different set of answers and ideas.
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