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The Three Keys to Success Are:

  1. Place: A convenient, clean, safe, inviting place to do business.
  2. Product: Find a need and fill it and never stop improving/expanding your offerings.
  3. People: They don’t come with manuals and it takes continual effort to maximize your return on investment. But those that have figured it out have great businesses and great lives. It’s simple, really: Become a GREAT PLACE TO WORK. All it takes is a little effort. Your recruiting message should be: “Life is too short not to work some place AWESOME and your goal should be to make coming to work FUN.

If you can get those three P’s right, you get to enjoy the 4th and 5th: Profits and Prosperity!

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