Your employees will put up with imperfect, but one thing that they’d like in return is for you to care.
Recruiters and hiring managers often make big promises, but delivery and/or the reality of the job frequently miss the mark. Sooner or later, this can lead to a situation where a broken promise causes an employee to complain or, even worse, lose faith.
In that moment, what the employee wants most is someone to care.
It’s a mistake, however, to believe that you actually have to care the way the employee cares and that anything less means you shouldn’t even try.
If you care, that’s great. If you don’t, at least right now, well, it’s your job to act like you do. Acting as if, and doing it with consistency, is what your employees need from you and what you need to do to safeguard employee retention.