Your Unique Employment Proposition (UEP) is a list of the top 10 reasons STARS* should want to work for you.
After all, if you don’t know why STAR employees should come to work for you, how on earth will those STARS know to apply?
The easiest way to come up with your UEP is to ask your best people why they joined your organization, why they stay, and what they like most about their jobs and the company.
Once you have your list, broadcast it far and wide to recruit and retain the best.
*STARS are: Self-motivated, Talented, Accountable, Responsible, and Stable.