I have not spent a lot of time thinking about the Nike slogan over the years, but, as I was reading about its history, I was reminded that sometimes you really do need to “just do it.” Although it may not be perfect, if you wait for perfect, it most likely will never get done.
I once attend a meeting where Larry Winget, a fellow professional speaker, held up a book and said “See this book? It is not very good, but it is better than the one you haven’t written.”
That weekend I pulled out the list of great interviewing questions I had collected over the years and created a booklet of 150 of the best and took it to my printer. In just two weeks, I sold over 200 copies at $10.00 each. While that first booklet was not perfect, it was a lot better than the one I never wrote!
Today that booklet has evolved into an honest-to-goodness book entitled 267 Hire Tough Interviewing Questions. But, if I had never done the first one, odds are I would never have done all of the other books and booklets that followed.
That’s why Nike’s slogan resonates over the years… sometimes, ready or not, you have to “JUST DO IT.”