Most employees cannot tell you their employer’s mission statement and, if the rank and file don’t know what the mission statement is, what good is it? Your employees need to know what you stand for and you have to make it easy to remember. Here are some examples from employers who got it right:
SAPP Bros Travel Centers: Safety Attitude Pride Professionalism
Season’s Pizza (where “Heart” is the key word): Hard Work Exceptional customer service Attitude Respect Teamwork
McDonald’s (Plan to Win – the Five P’s): People, Products, Place, Price and Promotion
If you cannot say it in six words or less, you cannot get your people to remember it. And if they cannot remember it, how can they live by it?